__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"41077":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"41077":{"val":"var(--tcb-color-1)","hsl":{"h":345,"s":0.46,"l":0.01}}},"gradients":[]},"original":{"colors":{"41077":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Read My New Book

AI can make unfairness in society worse, and often does

I write about why this happens, how it can be prevented, and who can change things.

I've spent 30 years transforming businesses using AI, Big Data & digital technologies, learning how to anticipate and manage their impact on people's lives.

I now write about & research ethical use of AI in business. My specialisation is preventing race & gender discrimination in AI business decisions.

I am passionate about making AI accessible to non-experts.

Businesses & governments are introducing AI all around us - often without consent or knowledge. They decide how AI works & what rules it follows.

I explain what this means for life at home & work. My writing helps readers make informed choices about what to expect & accept from AI and those creating it.

My Latest Book:

“AI & Machine Learning” (SAGE ESSENTIALS SERIES)

Demystifying AI & its ethical dilemmas for non-technical audiences

Was Rahman - AI & Machine Learning Book

Praise for “AI & Machine Learning”

“Among the best books I've read in recent years”

Professor CT Kurien (retired)
Former Director & Chairman, Madras Institute of Development Studies
Former National Fellow of the Indian Council of Social Science Research

An important & accessible book at a critical time for humanity & thinking machines

Anna Lockwood
Head of Global Sales, Telstra Broadcast Services

“An excellent source of answers and questions that are comprehensible and usable by people at all levels of knowledge”

Larry Hirst CBE
Former Chair, IBM EMEA
Member & former Chair, Imperial College Data Science Institute Board

Too Busy To Explore the Website Now?

I'm happy to send you something to read later

No spam, no pushy selling.
Just material about AI I find interesting


Like many technologies, AI is not inherently “good” or “bad”; its effects reflect the intentions and actions of people who create and use it. Here are three reasons to be optimistic about its future, along with why each should be tempered with caution.

Published in “WeAreTechWomen”

Read More

This guide is aimed primarily at business leaders new to AI. Its focus is on understanding what AI is and means in a business context.

Published in “About Data Science” by Medium

Read More

HR Professionals need to understand how AI is affecting jobs and the HR function. This article provides answers to some of the most common questions HR professionals ask about the impact of AI on their own jobs as well as across the rest of their organisation.

Published in “HR Future” Magazine

Read More

Is an intelligent vending machine a gimmick, or is there a concrete business reason for this surprising use of AI?

Published in “About Data Science” by Medium

Read More

AI-powered recruitment is programmed to capture to measure diversity data regarding gender and race, explicitly using it in algorithm design. Yet these are the very things to avoid in terms of preventing race and gender bias.

Published in “Ambition” Magazine by the Association of MBAs

Read More

AI is widely used in recruitment, despite news headlines about discriminatory algorithms. What is the reality, and why does it happen?

Published in MI Business Magazine

Read More

My Research

My research specialisation is “Unfairness arising from the widespread use of AI in business decision-making, with a focus on evolving laws & regulations” 

Obvious examples are inadvertent discrimination on the basis of race and gender, but there are many more. Part of my research programme investigates systemic “unfairness” in how AI is used to make business decisions, such as loan approvals and recruitment.

I'm also running ongoing research activities on three aspects of AI in business. These cover the relationship between AI and business performance; AI development tools, processes & methodologies; and AI governance & ethics.

I'm always open to collaboration on any of these or related areas. Get in touch if you have suggestions for joint research work.


I'm Was Rahman, writer, researcher & executive advisor on AI 

I'm CEO & co-founder of AI Prescience, an AI research & consulting firm in London. I write extensively on technology in business for mainstream & academic audiences. You can find my work at Amazon, Medium & ORCID.

I've worked with corporates, start-ups & SMEs, advising CEOs, Boards & Investors. Before setting up AI Prescience, I've held leadership roles at Accenture, Infosys & Wipro, and run my own start-ups. I've managed business and raised funding in the US, EMEA & APAC.

For governments, I've briefed UK & Indian political leaders & officials on technology industry policy. In 2008, I was appointed sector specialist for the UK Government, advising Ministers & their teams on the global technology industry, & establishing UK-India technology partnerships.

I graduated in Physics at Oxford, then studied Computer Science for my Masters at Coventry. My AI & data science education is courtesy of Stanford, Johns Hopkins, Amazon & Google among others. I've been a guest lecturer at Oxford’s Saïd Business School, Cambridge’s Judge Business School, London Business School & IIT Madras.

An experienced speaker, I've chaired & participated in numerous international conference sessions. I've been invited to speak at events organised by institutions including the IoD, NASSCOM, the Financial Times & the Governments of India & UK. I've participated in & supported many high profile international events, including the inaugural World Economic Forum “Young Global Leaders” meeting, & the UK Prime Minister’s launch of London's Tech City.

Outside work, I can be obsessive about coffee, photography, classic cars & music.


AI Business Education & Awareness

Half-day to multi-week programmes to equip your teams with the knowledge & confidence to start introducing AI into your organisation.

AI Strategy, Planning & Research

Assess the opportunity for AI to improve your business. Translate AI potential & possibilities into focused, achievable strategies & plans.

AI Ethics, Policies & Governance

Working through the impact of AI on how you manage your business & make decisions, from data security to ethical & legal considerations.

AI Metrics, Processes & Methodologies

Helping create organisational capability to build AI/ML solutions reliably & cost-effectively.

AI Product & Supplier Selection

Independent, objective support when selecting organisations & products to help you develop AI/ML solutions.

AI Technology & Project Services

Helping you build & introduce AI/ML technology into your organisation effectively & efficiently:

Want to Discuss Working Together?

Drop me a line

No obligation, just a chat.